Full-Service Corporate Event Production for Immunotec
A Turnkey Production at Crowne Plaza Shenandoah, The Woodlands
The Context:
When Immunotec, a global health and wellness company, brought their corporate leadership gathering to Crowne Plaza Shenandoah in The Woodlands, they needed one production company to own the entire technical execution -- not a patchwork of vendors to coordinate. Go Live Houston was brought in as the sole production partner, responsible for every element of the event from stage build to final video delivery.
The Challenge:
Corporate gatherings at this scale demand consistent execution across multiple simultaneous layers: stage and lighting that reinforce brand identity, sound reinforcement that performs cleanly in a large ballroom, and media capture that the client can use long after the event ends. Immunotec's team needed to stay focused on their leadership agenda -- not on managing technical logistics.
The Production:
Go Live Houston designed and executed a complete production plan covering:
Stage & Lighting -- Custom stage build with branded lighting design to establish a professional, high-energy atmosphere aligned with Immunotec's visual identity.
Sound Reinforcement -- Multi-point audio system with wireless microphones ensuring clear, even coverage throughout the ballroom, from front row to back.
Video Production -- Multi-camera recording of all keynotes and award presentations, delivered as edited content for internal distribution and future marketing use.
Event Photography -- Full-event photo coverage capturing leadership moments, audience engagement, and brand touchpoints.
On-Site Technical Direction -- A dedicated production crew managing all systems in real time, with no handoffs between vendors and no gaps in coverage.
The Result
Immunotec's leadership team presented to their audience without a single technical interruption. The event ran on schedule, on brand, and on budget. The post-event video and photo assets were delivered and deployed for internal communications within the agreed turnaround window.
For Go Live Houston, this production confirmed what we build every engagement around: when one team owns the entire technical environment, the client owns the room.